sell it

Home & Garden – wholesale and retail

About us

Welcome to sell it – the first Cash & Carry expert for Home & Garden products in Northern Germany.

You can find wholesale, showroom and trade fair in one place from 2018 onwards. According to the Cash & Carry principle which is convenient, flexible and inexpensive – “you just take a look, buy and take it with you”.

Whether as a manufacturer or as a professional customer:
Secure your exhibitor space now or apply for your customer card. Be among the first and a step ahead of the competition.


From September 2018 sales fair on the Hamburg Wholesale Market

Trade center with 400 wholesalers on 50,000 m² sales area

Already 5700 registered customers from the green industry and the catering trade

The wholesale market is going to be rebuilt for more space!

  • from September for 20 new exhibition stands
  • from March 2019 for 65 exhibitors in the trend industry

Only for resellers

Benefit from our early bird specials!


sell it is the first professional B2B Cash & Carry shopping center in Northern Germany. Here wholesalers and retailers will find a selection of exclusive products from the Home & Garden industry.


The best of the industry comes together here: sell it stands for new products daily and variety of inspirations . Thanks to a wide range of exhibitors, customer will find current trends which will inspire their customers.


At sell it customers retain their full financial flexibility and can buy independently from fair-trades. You decide yourself, at which time, and how many products, you want to buy.


A variety of products from 140 exhibitors can be found conveniently in one location. Numerous services enable exhibitors and professional buyers to concentrate fully on their core business.